Job Description:
Purpose and Accountabilities
• Play a key leadership role in the marketing team and manage a team of 4 direct reports
• Develop strong & differentiating strategy for loyalty & payment businesses to increase value for the customer
• Execute a clear and structured business plan in-line with the payment & loyalty strategy.
• Collaborate with key stakeholders such us global loyalty, payment and CRM teams, Customer operations, Sales & Ops, Mobility& NFR marketing functions.
• Set success KPIs, monitor and report performance dashboard for loyalty initiatives
• Define clear action plans to address opportunities to drive volume & value from loyalty business.
• Understand FinTec eco system, new payment models and customer insights.
• Evaluate and execute innovation payment models and technology to increase customer experience and drive value.
• Drive value from payment & loyalty partnerships
• Develop and scale new payment projects to create value for Shell, dealers and customers.
• Lead Turkey’s connected customer journey and engage with local & global stakeholders.
• Set a clear strategy for cross loyalty and expand across Turkey
• Analyze all customer journey at all related channels like web, app, CRM for digital and non-digital segments and set a clear road map to increase loyalty penetration, drive frequency and increase active user base.
Required Experience / Qualification
• Payment know-how is a Must
• Retail Know- How is a Must
• Advanced English is a Must
• Manage various stakeholders at senior level with diverse need
• Stress management under challenging circumstances
• Customer-centric mindset with an ability to simplify complexity
• Team management
• Strategic Thinking & Strategic Planning
• Change Management
• Resilience & Passionate
• Understanding of the Retail business & Marketing is essential
• Needs to be able to manage various local and global stakeholders at senior level
There will be a preferred candidate
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o Internal: Loyalty and Payment Team Lead