Mobility Context
Shell Mobility represents the single largest customer-facing business in the group serving more than 30mln mobility and over 250,000 Fleet customers per day through 500,000 service champions in over 44,000 sites across 70+ countries. As RDS looks to the future, Mobility is critical to establish Shell as The Low Carbon Leader, with ambitions to be the no. 1 mobility and convenience retailer, with the world’s leading EV charging network and lead in business and goods mobility platform.
Achieving our ambitions will necessitate placing customers at the heart of our business, treating every interaction as a chance to bring our purpose to life to making people’s journeys better. We’re evolving from ‘fuels retailer’ to ‘mobility retailer’- innovating to meet our customers’ changing expectations around convenience, product quality, digitalization and service. This includes continuing to improve the quality of our current products while expanding our alternative energy mosaic (LNG, hydrogen, EV charging and biofuels).
People make the difference real! Mobility is the most customer intimate business in Shell and a front seat to the mobility transition seen from the eyes of customer. A career in mobility is fast paced and dynamic whether you are creating a rewards program for our service champions, developing an award-winning app for our customers, developing a community engagement program or engineering a safe forecourt. Come join us as we embark on the next phase of our ambition focusing on e-mobility and decarbonization.
Purpose and Accountabilities
This role is to ensure all sales, financial, operational and HSSE goals are delivered by leading, coaching and improving district team through the implementation of customer and dealer value propositions that maximizes profitability and sustainable long-term growth in collaboration with Fleet Solutions, Commercial Fuels, NFR, Marketing, Finance, Credit, Supply Distribution, Legal teams.
- Responsible for delivering local Network Real Estate targets as part of Multi Year Plan (MYP), specifically being in charge and focused on implementation of the DO Strategy, covering, maintaining and expanding DO network through Contract Renewals and delivering growth through NTI/S and VA projects throughout Turkey.
- Responsible to deliver Ops Excellence Targets and promote PMTDR in the district
- Deliver IP volume targets by taking site-based actions in collaboration with Marketing team.
- Ensure site operational excellence and service quality are maximized by coaching and motivating Dealers and Territory Managers.
- Responsible for WEST RE Cash Out, Opex (POS, COMS, Amortisation), Capex, UIC, Investment Models and Types related budgets including monthly performance monitoring
- Ensure all global and local retail programs, projects and organizations are being delivered successfully.
- Manage DSO, OD and Credit Risks in line with STAS plans, and avoid bad debt Support and deliver agreed execution plan of CR DVP Offer on time (vs NFR SPANCOP) to maximize NFR Income
- Responsible for the management and realization of negotiations with dealers through Project Managers.
- Manages Lease renewals , rent reviews and rate challenges.
- Maintain and expand LPG network through contract renewal and investment deals
- Support Pricing team to grow RTS penetration by signing new dealers into program and cooperation to minimize stock-outs in fuels and Autogas
- Provide support and influence dealers to fully comply with local regulations and EMRA requirements
- Support Supply and Distribution team to optimize our supply network and contract to minimize the risk of stock-outs and improve operational/physical conditions of facilities
- Continuously monitor market, competitors, legislation, customer demand trends to update relevant parties and incorporate into operations.
- Responsible for management of Retail Real Estate assets, both freehold and leasehold, including termination and/or sale of disposal sites, acquisition of controlled growth properties, and day-to-day property management activities-Ensures consistent application of & compliance with all RE standard processes.