About Us

We don’t just collect data, we connect data.

YouGov is an international data and analytics group. Our value chain is a virtuous circle consisting of a highly engaged online panel, innovative data collection methods, powerful analytics technology, delivery of syndicated data products, expert insights and an authoritative media presence.

Our core offering of opinion data is derived from our highly participative panel of over 11 million people worldwide who provide us with live, continuous streams of data. We capture these streams of data via our variety of data collection platforms and collect them together in the YouGov Cube, our unique connected data library.

We maximise the value of all this connected data through the application of leading-edge analytics technology and strong research expertise in order to deliver to our clients an innovative and systematic research and marketing platform which can be used to plan, manage and refine all types of campaigns.

Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has offices in the UK, US, Europe, MENA and APAC.

It is our goal to understand the world you live in, the sector you operate in, and your brand: enabling us to provide you with a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world. Information which not only serves in tackling current issues facing your organisation but also aims to offer a comprehensive understanding of your organisation and its place in the world we live in today.