About Us

Our mission is to make KPI-tracking fun & collaborative for everyone. We hold simplicity, ease, playfulness, and inclusivity above complexity and sophistication. In doing so, we aim to give a voice to those who are left out of the conversation. 

With the internet everything became measurable. This led to an abundance of data. An entire culture was born: “Being data-driven”. BI specialists & data engineers helped us create more & more sophisticated insights. Data tools proliferated. As this progressed, both our needs and the software we use got more & more complex.