- Website of the Volkswagen Passenger Cars will be maintained hands-on in the CMS, in cooperation with the creative agency and technology solutions providers,
- Management and reporting of social media channels,
- Taking care with the development and supervising of the Mobile Application,
- AI-based onsite lead generation projects (BBO) will be carried out, and new cases will be developed,
- Coordinating development, maintenance and SEO maintenance work for all websites, web specials and mobile applications of the brand,
- Working with Scrum Software Development methodology, all software development projects of the Volkswagen Passenger Cars brand will be followed up, and communication between Stake Holders and Product Owners will be established,
- Monthly analytics and performance reports of the digital platforms will be prepared and presented to the senior management,
- Digital CRM studies of the Volkswagen Passenger Cars brand will be carried out,
- Marketing automation projects will be maintained and developed under the Consumer Interactions Map,
- Supporting brand communication studies in the area of digital marketing.
İlan Tanımı
What do we expect from our new teammate?
Aranan Nitelikler
We are currently looking for a Fixed-Time Digital Marketing Specialist to join Volkswagen Passenger Cars Marketing team! The candidates should have the following qualifications:
- Preferably graduated from Engineering departments, Economics, Administrative and Social Sciences of universities,
- Extroverted, energetic, result and performance-oriented,
- Thrilled to be the architect of a Lovemark's digital touchpoints,
- Passionate about a sustainable future,
- Experience in agency Management and multi-party project management is a plus,
- At least 2 years of experience in Digital Marketing,
- Adobe Experience Manager or similar CMS knowledge is a plus,
- Knowledgeable about Adobe Analytics and/or Google Analytics,
- Following the trends in the area of Digital Marketing,
- Professionally proficient in Microsoft Office programs (Word, Excel, Powerpoint),
- High presentation skills,
- B class driver's license holder,
- Fluent reading, writing and speaking in English.
