Reporting to the Marketing Manager, responsibilities will include:
- Plan the creation, design, and production processes of marketing activities,
- Prepare media plans that will reach the right target audience based on efficiency to increase awareness, drive traffic and accelerate growth,
- Work closely with advertising, media & social media agencies ensuring top quality and creativity,
- Take an active part in product launch communications,
- Conduct brand health research, following market and competition closely,
- Lead retail marketing communication & coordinate local marketing activities,
- Prepare internal and external marketing reports and presentations,
- Establish positive relationships across different departments within the company & Volkswagen AG.
